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Social Media Marketing – How To Use Twitter
Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the...
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How not to tweet during a tragedy – Co. Reputation Management Lesson!
‘Yet another talent lost early’ as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy...
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Do Hotels need to have Reputation Management?
Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking, how a...
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The Ethics of Self Promotion Through Charitable Causes (A Case Study)
Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue...
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Facebook Timeline and Reputation Management
Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos,...
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Reputation Management Tip for 2012: Brands need to tap into social media search!
If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are...
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IIPM worried about Google Suggest, why is it so?
Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for....
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Twitter to lose its reputation as a free speech platform?
Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship. To abide with the law of the land in...
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Reputation Management Online Through Right Response!
Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online. This new finding communicates a message to all...
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Should companies bet on social media marketing?
Companies are mulling over the pros and cons of social media marketing – the top dollar invested in Facebook and Twitter to be precise. As an active tweeter I’d be the first to admit that paid tweets...
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